If you have been in network marketing or have been considering network marketing for any amount of time, you more than likely have heard that leadership is crucial for success in your business. However, unfortunately, there are thousands of network marketers out there who tell you all about the importance of leadership skills but don’t actually have any themselves and can’t tell you why it is so important.
So why is leadership so important in your network marketing business?
Well, first and foremost, let’s look at the definition of leadership. According to Dictionary.com the definition of leadership is the position or function of a leader, a person who guides or directs a group and the ability to lead.
Well, maybe not. It’s easy to look at the definition and think, “Okay, I know what leadership is, what’s next?” That can be a hazardous thing to do.
Leadership in any business is a crucial pillar in building a successful business, and is especially true for your network marketing business. Leadership is the skill that you need for all aspects of your network marketing business. Let me show you what I am talking about.
Leadership in Prospecting
Leadership while you are prospecting is key. It ensures that you stay in control of the conversation. Having leadership skills helps you keep your posture in check. By showing your leadership skills while talking to a prospect forces that person to see you as a professional and an expert. Without that, you are not offering this person any real reason to work with you. They are not going to see someone that will take the reins and show them how to build their business; they will see someone who is inexperienced and who simply wants to make money off of them. Let me tell you, that is the quickest way to get a “no”.
Leadership in Helping Your New Teammates
I see it all the time, so many people start in network marketing but they give up within the first couple of months because they have no idea what to do or even where to start. So, when you bring someone new into your team, it is very important to help them get off to a good, strong start and help them build a solid foundation for their business. Without leadership skills, doing this is virtually impossible. Your new teammates, first of all, need to have the confidence in you, that you can help them do this; otherwise it is going to be very hard to get them to take action. They will have a hard time trusting your input, even if you know exactly what you are talking about.
Leadership in Leading Your Team
Leadership while leading your team just makes sense. You have to have the skills to lead your team. You need leadership skills to help you make and deliver a game plan for each of your teammates or help them do it for themselves. Most likely, quite a few of them will rely on your input, thoughts and ideas to help them in their business for a while. Even skilled and established network marketers continue to get advice from their leaders. Leading your team includes motivating them, helping them set goals, accomplishing them, and so much more. Without leadership skills in this area, you more than likely will not have a plan of action. Without a plan of action, everyone on your team will be wandering around aimlessly, without any sort of direction.
I’m sure I don’t have to tell you that lack of Leadership is a business killer on its own. You and your team may make a little bit of money but it is going to be more stressful than it is worth, and you or your teammates will not have a high rate of retention on your team. It seems downright impractical to think that without leadership skills, you can lead a team.
Leadership skills are so important in building and sustaining your network marketing business. While it may seem like a daunting or even overwhelming thought to think that you have to have these leadership skills, especially if you are not a natural born leader, it really doesn’t have to be. With the right leader and training, you can acquire leadership skills and all of the skills necessary to have an amazingly successful business. The key is finding that leader or team to help you acquire those skills.
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To Your Massive Success,
Licensed Christian Counselor
“Combining the Passion for Helping Others with the Power of the Internet!”