Besides building relationships with your prospects, your goal on Twitter is to drive traffic to your blog or to your offers. Driving traffic is as much a science as it is art, just like any other form of marketing. Quality content will help you drive traffic but there are also a few other strategies you can employ to make sure your followers notice your tweets:
• Make sure you re-tweet your content a few times per day because people come on Twitter at different times of the day and re-tweeting will increase exposure for your site.
• Use a link shortener such as bit.ly which not only posts to Twitter, but also to StumbleUpon.com, so you will be receiving traffic from two different sources.
• When posting tweets, try to do it in blocks of three as this will make your tweets stand out in the timeline. However, don’t repeat the same message in each tweet and don’t post more than three at a time or you will look like a spammer.
• These are a few strategies that you can use to increase the chances of people noticing your tweets. The more people see your tweets, the more people will click your links and the higher the traffic to your site.
Building a List
Despite the fact that Twitter is a highly effective marketing tool, it also poses a problem in that it is a third party platform which you have little control over. There’s nothing worse than having your account shut down for some real or perceived mistake and losing all the work you may have put in to develop your list of 5,000 highly responsive followers. Therefore, you need to also focus on building an email list, which is your property. This means your chances of losing your income are in your hands and not someone else’s. There are many ways you can build lists but they all involve driving traffic to a squeeze page or your blog.
The Value of Trends
Twitter trends are an excellent way to increase the exposure of your brand which will ultimately lead to more traffic to your site. Twitter trends are basically the most popular discussions that are being conducted in Twitter at a certain time. They are usually keyword focused, so, for example, if there are a lot of people talking about a recent news event, that event will appear as a trend.
To find current trends in Twitter all you have to do is navigate to the Twitter search page, which lists the most popular keywords at any given moment. Some Twitter desktop applications, such as Tweet-Adder & Tweetdeck, also provide a list of current Twitter trends.