June 2011 saw the start of a restricted area trial of Google Plus. Google, owner of the very popular internet search engine on the internet, is dealing with Twitter and facebook to obtain its bit of the social media cake. Despite the limited trial, Google Plus already has over ten million customers within several days. Here are the advantages of Google Plus and much more details about the Google Plus Project.

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Everyday out there in the real brick and mortar world, millions and millions of

people drag themselves from the warm, warm beds, take a shower, grab a cup of

coffee, and head off to their jobs as they are thinking that there has got to be an

easier way to make a living. Every one of those millions and millions of people

knows somebody who has quit the ‘get-up-and-go-to-work’ grind and is making a

very good living by working on their personal computers from the comfort of their

own homes. Working from home sounds like an ideal solution to them. Many of

these dissatisfied souls will quit their jobs and plunge head-first into internet

marketing with no preparation, no knowledge of what they are doing, no

education, and no hope of success. Failure is their only option and they don’t even

suspect. The fact is that according to many sources, more than 90% (ninety

percent) of all Internet business start-ups end in failure within the first 120 (one

hundred twenty) days. Yes, you read that right. This failure rate should be a

warning to those who are considering trying their hand at making a go of working

on the Internet rather than at a job in the brick and mortar world. Of course,

success is possible. There is that other 10% (ten percent) that do succeed. The

thing is success doesn’t happen by accident. And success isn’t just a crap shoot.

Success happens because of some very important factors. Success happens

because people have the right ideas about internet marketing and how it works.

They do not expect to get rich quick or be able to make a killing over night and

retire to a tropical isle. It is strange but some how the same people who wouldn’t

dream of starting a real world business, think they can make a go of an internet

business even though they have no business background . People will go into an

internet business with the idea that they no longer have to get up and go to work.

They think they can simply work when the feel like it and still make a good living.

They simply do not expect to have to work hard or work long hours.

 

If you don’t want to end up in the 90% that fail, please Click Here and see what

tools have helped me to Succeed

 

Are you ready to play to win and join the ranks of the 3% having real network marketing success? Learn more

about our opportunity and how to start working with us Click here now to request an interview

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If I can help you to market online in any way, just let me know!

To Your Massive Success,

Mick Hastings

Home Business Professional

Nutritional Specialist

Licensed Christian Counselor

“Combining the Passion for Helping Others with the Power of the Internet!”

 

 

 

 

 

 

 

 

 

 

 

E-Newsletters, commonly called ‘E-Zines’, are a must have for any business in today’s aggressive economy.  E-Newsletters, done correctly, are a creative, non-aggressive method of reaching your current clients and building your prospect base at little or no cost.  They not only provide useful information to subscribers on a consistent basis but they are a valuable marketing tool that allows you to enter their lives regularly, to get your name, and products or services, in front of them without the heavy sell.

The following is a list of ‘must haves’ from the beginning to the end of your newsletter, and everything in between.

First and foremost, your E-Newsletter must have a:

1.           SUBJECT LINE

Your newsletter’s headline, otherwise known as the subject of the e-mail, is responsible for 50-75% of its success.  Other than whom the e-mail is from, it is what your reader sees first.

Without a successful headline, your e-mail is destined for the trash can and you’ve missed a golden opportunity to reach clients and prospects with your message.

Writing a good headline is tricky and something people spend years learning and practicing.  That being said, there are a few keys to a successful headline that I’d like to share with you.

 

Appeal to your reader’s self interest. 

Provide a benefit to your reader and make it personal to your audience of clients and prospects.  Example:  “10 Ways To Increase Your Portfolio Earnings Overnight.”    This type of headline might work for a financial investment firm, or an accountant.  A headline can be tailored to any industry and what your readers are interested in.

 

Make it Newsworthy

Headlines using the words ‘new’, ‘now’, ‘finally’, ‘announcing’, and ‘latest’ give the reader a sense of newsworthiness.  “Immunocal is saving lives with the documentation to prove it.”  This headline is both newsworthy and it appeals to the reader’s self interest-assuming that the newsletter is going to clients of a nursery, florist and the like and not to an automotive repair shop!

Appeal to the reader’s emotions

Fear, Pride, Insecurity, Curiosity, Love, Happiness, Boredom, Laziness, and Altruism are among many of the emotions that you can use to motivate your reader to open your newsletter.  “How To Ask Your Boss For A Raise,” would be good headline for a staffing company.  It appeals to the reader’s curiosity.  Another curiosity driven headline might be “10 Questions You Should Never Ask A Prospective Client.”

One last thing to remember about Headlines: make them believable.  Nothing gets deleted faster than an outrageous and unbelievable headline.

 

2.           VOLUME NUMBER AND A DATE

It may seem obvious, but one thing that is consistently overlooked in E-Newsletter publication is the volume number and date.  Every newsletter that you send should have a volume number and a date to be consistent.  Consistency is key to establishing yourself and your company as a reliable and credible source of information and the kind of company that your customers will return to time and again.

Additionally, by providing a consistent publication date, and volume, you give your readers a method to archive and/or search when they’re hunting through old issues for the amazing content that you’ve supplied them.

By organizing your newsletters by volume and date, you also make it easier to track each issue’s effectiveness.

 

3.           THEME

Each newsletter that you put out to the world should have a consistent theme running throughout.  Regardless if you have one article or ten, they should be linked with your theme-and your theme should be referenced in the headline.

A doctor’s office might run an issue with the theme of fighting the flu just before flu season.  The newsletter might contain articles pertaining to it like diet, supplementation, and inoculations etc.  Similarly, they could offer a theme on allergies in early spring.

 

A restaurant might highlight specific ingredients, time saving tips in the kitchen, or upcoming seasons and holidays.  The articles could reference menu items or recipes that they use as a marketing tie in.

An Auto repair shop might address tune ups in one issue and preparing for summer vacations in the next.  They could talk about braking-how to brake, different types of brakes, when to replace brakes, common problems with brakes etc…

You’re getting the picture.  CPA firms, printers, transportation companies, every industry has a specific client population with specific needs and interests.  If you have a new product, how that product integrates into your customer’s lives could be a theme-say a commercial construction company provides installation of a new type of roofing–there’s the theme for the newsletter.  Themes are easy to come by; the trick is sticking to them.

 

4.           INFORMATION

Your newsletter must contain useful information.  Content Is Key!  Even if your newsletter contains an editorial piece, you need to give your readers something valuable.

We’re a nation hungry for information.  Non-fiction consistently outsells fiction in the bookstores and ease of information is in high demand.  As far as information goes—Nothing Is Better Than Free, Helpful Information Delivered To You On A Consistent Basis!

According to an article recently published by the Newsletter & Electronic Publishers Association at http://www.newsletters.org  —“Publishers need high-value content to reach readers and advertisers. ……editorial quality is just as important for a free newsletter as it is for a subscription newsletter. ……advises publishers to talk with their user base at all times, survey readers and know their needs”.

This quotation ties in to the next E-Newsletter necessity:

 

5.           An Option for Reader Feedback

An option for reader feedback in a newsletter is a good way to build your community and to add content to the publication.  It not only lets you know what the readers are responding to in your newsletter but it encourages reader participation and people, whether they admit it or not, like to see their name in print.

A simple feedback form occasionally included in the newsletter or a more consistent ‘Dear Abby’ type column where readers ask questions and you (as the expert) answer them, is the easiest way to include this feature into your publication. Read the rest of this entry

One of the key aspects in becoming successful in business is being able to market your company to ensure that you get the most out of it. By being able to successfully get your company’s name out to the masses, you will find that you will be able to control what your company stands for more easily and be able to easily maintain a positive brand image.

 

When you embark on coming up with a marketing plan there are certain areas and steps that you should follow in order to make the marketing campaign a success and making sure that your message is clearly represented and can be easily absorbed by your target audience.

 

First, take a good look at your business. You have to make sure that you understand your business clearly, what it is that you want your business to accomplish, more than just bring you profits. By ensuring that you completely understand what it is that you want to do you will be able to form a marketing database. The review of your company needs to be comprehensive to ensure that you get the data necessary to make your marketing campaign successful.

 

For the best results, make sure that you review your own company records. Bring together your potential customers, have focus groups, and conduct surveys. Make sure you stay up to date with any publications that might be relevant to you company’s industry. Get to know the marketplace for your product or service as well as you possibly can. Become informed about your competition and how they go about marketing and who they feel is their target demographic. By doing this you will have the tools you need to make informed decisions about your marketing campaign.

 

When thinking about your marketing campaign it is imperative that you set sales goals. This is a critical step in your marketing campaign. Without setting a sales goal, you will be at a disadvantage when coming up with the rest of the marketing campaign. By setting a number as a goal it gives you and your team a focus point. If the number is not there, you will not know how much of a product you want manufactured, how to distribute the product in stores, what your budget needs to be, or how much or how little you need to advertise.

 

Once you have set the sales goal for the product you will need to identify who it is that you want to market your product to. The group of people that you will want to market your product to will most likely fall into the same age bracket, income level, and gender.

 

This will help you to design your marketing campaign to your target demographic and will help you save money by not marketing to a wide audience and wasting your message on consumers who will not be interested in your product.

 

After you have identified your target market, the next step is to come up with a marketing plan that will put your product in the best position to be successful. This step is known as brand positioning. When you position the product that you are trying to market, it means that you attempting to control how the public is going to perceive it. In effect, you are telling your target demographic how your product is going to enhance their life and why they should not be without it.

 

Knowing how your product is going to be positioned in the marketplace you can move forward and determine what kind of strategy you want to pursue when it comes to marketing the product. This is done by incorporating the sales goal numbers that have previously been set. The marketing strategy will put in plain words how these goals are going to be achieved.

 

When you finally get to implement your marketing campaign you want to stay on top of all the details that went into the plan. This is the most crucial point. If the plan is not executed correctly, all the time and effort that went into it will be for nothing. Lastly, when all is said and done you should go back and examine the entire plan and see where things went according to plan and where things might have to be reevaluated or redone.

Are you ready to play to win and join the ranks of the 3% having real network marketing success? Learn more about our opportunity and how to start working with us Click here now to request an interview

Like this post? Please do me a quick favor and share with others and comment below.

If I can help you to market online in any way, just let me know!

To Your Massive Success,

 

 

 

 

 

Mick Hastings

Home Business Professional

Master Fitness Trainer

Licensed Christian Counselor

“Combining the Passion for Helping Others with the Power of the Internet!”

 

 

 

 

 

 

 

 

The concept of Network Marketing is simple, and consists of two primary principles:

First, a company relies on independent representatives, or distributors, to sell its products and services directly to consumers. That’s why it’s called direct selling. The company is spared the expenses typically associated with the middleman in business. In direct selling, you don’t need retail space or massive and costly advertising campaigns. The independent representatives, uses a variety of marketing vehicles, dynamically advanced campaigns,  and services to the point of purchase.

Second; the representatives are granted the opportunity to build their own independent sales organization and network of marketers or better know as a down-line. The representatives receive a percentage of the cash revenues generated monthly by the network. Some levels of the network pay a higher commission than others. I will discuss compensation plans in another article.

This is an example of a down-line; you have one person named Pete; Pete recruits Jane and Bobby; Jane recruits John and Keith, and Bobby recruits Jim and Frank. Now John, Keith, Jim, and Frank each recruit two or more people; all of these people are in Pete’s down-line and Pete would be considered a part of Jane and Bobby’s up-line; Jane is a part of John and Keith’s up-line, if you were to draw a diagram of this on a sheet of paper you might see how it forms a pyramid and some people may refer to network marketing as a pyramid scheme; but pyramid schemes are illegal. Read the rest of this entry