Table of Contents
Hot Button Issues………………………………………………………………………… 4
Why People Buy…………………………………………………………………………. 6
Email Titles for Maximum Open Rates……………………………………………… 9
Getting People to Read and Buy…………………………………………………… 12
Building a list is actually fairly easy. If you have a good offer, people will gladly opt in to your list to get it. Therefore, you can build a fairly large list quickly if you have traffic available.
But making the most of that list once you have it is trickier. Most people don’t know how to craft proper email titles or write emails that will get results. It’s a major waste of time when you write a boring email that only converts at 1%, when a well-written email could convert at 5% or more!
In this report, I’m going to teach you some tricks you can use to drastically increase the conversions of your emails. This will help you make the most out of your list, and will make you a lot more money for every single email you send out.
After all, why settle for 1% conversions when you could easily get 5%, 10%, or even more from the same list? If you make $2,000 from a 1% conversion, you could make $10,000 from a 5% conversion! So while the difference between 1% and 5% might not seem like much, the difference between $2,000 and $10,000 is $8,000! That seems like a HUGE difference, doesn’t it?
One of the most important things to do before you write a single email is figure out the major hot button issues in your market. Major Marketing companies will spend thousands of dollars on market research companies that take surveys and conduct panels.
>>> You don’t need to do this; because the information is already available for free if you know where to look!
I go two main places whenever I need to find out the major hot button issues for a particular niche market. The first place I go to is the various forums in that niche. I spend about 15 minutes to one hour reading the various thread titles on the biggest forum or two in the niche, and I make a list of problems people seem to be having.
Next, I head to Yahoo Answers to search for keywords within that niche in order to find out what people are asking. This place is a goldmine for market research!
Let me show you an example. I just went to yahoo answers and searched for “golf”. Take a look at some of the questions I found:
- What brand of golf clubs is best for a chick starting out?
- What type of golf ball responds best on the green?
- Does it really matter if golf clubs are old and worn?
- What are the good clubs for beginners?
- What type of golf clubs does a beginner need for a round of golf?
- What golf ball provides the longest distance?
As you can see, a lot of people are asking questions about the type of clubs they should use, and the type of balls they should use. There are also other questions, but these are the most common.
If I had a list in the golf market, I would be sure to use this hot button issue whenever I could to recommend various affiliate products. I could make a list of the top three types of golf clubs for beginners, and send out an email that promotes them. Or I could recommend a particular type of ball as an affiliate.
In order to get people to buy what you offer, you have to get into their minds. Put yourself in their shoes. The only way you can do that is by conducting proper research first.
Once you have conducted your research to find out the common problems people are having in the niche, it’s time to figure out how to use those issues to get people to buy.
Let’s examine my previous example of golf. I noticed that a lot of people were asking about which type of clubs to use. This lets me know that a lot of people, especially beginners, are very concerned about buying the right type of clubs.
I have to think about why they are so concerned. I put myself into their position and try to examine why they feel this way. If I were into golf, I would be worried about a few things regarding buying the right clubs.
- I wouldn’t want to waste money on clubs that wouldn’t be effective. Clubs are expensive! If you’re going to play a game, you need the best equipment in order to have a chance to win.
- I wouldn’t want to look stupid to the people I was playing with. What if I bought a specific brand of club and it turned out to be one that was often made fun of by the pro players? That could be very embarrassing to a beginner.
- Perhaps I would also wonder if a particular model might be easier for beginners to use. Maybe there is one type of club I could get that would help me play better right from the start.
I would make a list of the reasons why I believe people are asking the questions they are asking. Sometimes you won’t even have to guess. If you , you might get detailed insight into WHY people have specific problems. This kind of information is invaluable!
You need to know exactly why people are asking about specific issues in order to truly market to them effectively. Let me give you an example. Let’s say you are a young person who wants to buy a new stereo for your car in order to impress your friends and potential dates.
If you got an email about a new type of car stereo and that email focused on how high-tech the radio was, and how the sound was so clear that it would sound just like you were in a concert hall, would it make you buy? Maybe.
However, it doesn’t speak to your issue. You aren’t interested in having the latest technology. You aren’t necessarily interested in having true-to-life sound. You want whatever will impress your peers!
Now imagine that same person sent you an email that really spoke directly to your issue. It mentioned how prestigious this particular stereo is. It talked about how the ultra-deep bass would really impress your friends and attract attention. This would really lure you in and make you want to buy!
It could be the exact same stereo model, just presented in a different way. It spoke directly to your issue, and it would really make you want to buy. This is what you need to do. You must get into the minds of your prospects and speak directly to their needs and desires.
This is how you skyrocket conversions!
In order for your emails to be effective, they need to be read. Most emails are never even opened, so you need to make sure people are actually opening and reading your messages!
There are two major ways to accomplish this:
- Be sure to give your list plenty of high-quality content on a regular basis. Do NOT send marketing message after marketing message! If you do, people will just unsubscribe or ignore your emails.
- Craft email titles that will grab attention and practically force people to read your message!
Crafting email titles is not as difficult as it sounds. While it can be very tricky to craft a good headline for a sales page, email titles must be short and to the point. It’s easier to craft a short, succinct blurb than it is to try to come up with a multi-line headline for a sales page!
Email titles should have one purpose only – to entice people to open the email. They should not attempt to sell anything, and they should not try to be the start of your message.
I’ve seen titles like these, and they are very ineffective:
“The number one product for acid reflux relief…”
“Important message, please read!”
“Hi, Name. How are you doing?”
These are all very common types of email titles, and they don’t usually work very well. The first one is too “salesy”. It just screams, “I AM A SALES MESSAGE!” People don’t usually open messages they know for certain are sales messages. The second and third messages don’t actually tell people what the message is about, so they will often just skip it.
Remember your hot button issues? You need to use those in your email titles. This grabs attention and makes people want to read. If you’re selling golf clubs, you might try titles like:
1 “How to Get the Right Golf Clubs” – This title is a little boring, but it’s straight to the point, and would speak to both beginners and experienced players. (GOOD)
2 “The Ultimate Golf Clubs for Beginners” – This title sounds like it could be an article that would be very useful. (BETTER)
3 “These Golf Clubs Will Shave 5 Strokes Off Your Score!” – This speaks directly to users. It lets them know these are the right clubs, and that the clubs will help them improve their golf score. It also doesn’t necessarily sound like a sales message. It could just be a recommendation. (BEST!)
Things to keep in mind:
1 Titles should be 10 words or less.
2Titles should grab attention, but not be “salesy”.
3 Titles should encourage people to open your emails.
Once they’ve opened the email, they need to read it. If they won’t read it, you can’t get your message across. It can be tricky to get people to read an email, because people are very busy, and they don’t like being sold to.
Thus, you must accomplish to major things to get people to read your entire email message:
1 The message must be relatively short if it sells something.
2 You must grab attention quickly, without sounding like you are selling something.
Messages should ideally be no longer than 3-5 short paragraphs. People are very busy, and they get distracted easily. Long messages will usually make them give up and stop reading. Your job is to get them to view the sales page. It’s the sales page’s job to do the selling. All you want to do is work them up a bit before they go.
It’s a good idea to start off by letting them know that you understand what they are going through. There are two ways to do this:
- Identify with them on a personal level.
- Let them know other people feel the same way.
To identify with them personally, you can try opening with something like this:
“I remember when I was first getting started in golf; I was so afraid that I would choose the wrong clubs. They’re expensive, and I was worried that if I picked the wrong clubs, I would be out a lot of money and my game would really suffer.”
To let them know others feel the same way, try something like:
“A lot of people have been emailing me lately asking which type of golf clubs they should buy. I always tell them the same thing, and I thought maybe you would want to know this information, too.”
Remember to speak to them personally! Don’t say things like:
“I wanted to write to my list to…”
“I just wanted you all to know that…”
Is anyone having trouble with…?”
Speak directly to them as an individual, like this:
1 “Are you having trouble…?”
2 “I wanted to let you know that…”
3 “Have you heard about…?”
They will know you didn’t write the email directly to them personally, but that’s not the point. The point is that subconsciously it will feel more personal, and this will make them MUCH more likely to buy! The more personal you can make each message feel, the more likely it is people will read your entire message and the more likely they will be to buy.