Alexa ratings can be a great tool to help you grow your business if you know how to use it.  Alexa uses factors such as back-links, traffic, demographics and time spent on site to determine a sites rating.  The higher the number, the lower the rating your site has.  It is good to get a higher rating to see benefits of using Alexa’s rating system to grow your business.

 

With a high Alexa rating comes credibility, traffic, and targeted leads.  Therefore, it just makes sense to use Alexa to your advantage.

 

But how exactly do use this tool to work for you?  There are a few ways, in fact, to help you with achieving that high Alexa rating on for your site and they include consistency, back-links, and genuinely valuable on site content.

 

Using Consistency to Get a Higher Alexa Rating

Consistency on your site is a great way to generate traffic with or without Alexa’s help.  When you are consistently adding new content to your site, you are helping keeping your website afloat, so to speak.  It keeps it fresh and up to date, which search engines love.

 

By consistently creating content you are also giving your visitors a reason to continuously come back to your site.  So, not only are you generating new traffic, you are also getting repeat traffic.  That means that the traffic to your site simply keeps build and building on top of itself.

 

Using Valuable Content to Get a Higher Alexa Rating

Okay, so now you are consistently posting on new content on your site.  That is a great start to help you get a higher ranking.  Now what you need to do is make sure that content is valuable to the people that are reading it.

 

The more value you offer on your site the longer people tend to stay a read what you have posted, plus, they will continue to look around your site to find even more valuable information.  That means that the people on your site stay on your site for longer and longer amounts of time.  That is one of the things Alexa looks for in its ratings.

 

Using Back-links to Get a Higher Alexa Rating

Creating back-links for your site does a couple of things for your site.  First of all, it helps advertise your site, and get more traffic.  Hopefully, if you are creating back-links to your site, you are adding them with valuable information because the more value you add with your backlinks, the more likely people will click the link back to your site.  You can do this by writing articles, press release and even blog comments (to name a few) to build back-links to your site.

 

The second thing that back-links do for your site is to make search engines and Alexa think that your page is very popular.  If they see that there are quite a few back-links to your site in different places, they can’t help but think that your website is a big deal, especially if they are on other page with a high Google ranking or high Alexa rating.  Please keep that in mind while you are working on your back-links.

 

If you are doing all of the above steps, you are off to a great start.  Of course Alexa does look for some other factors when rating sites, however, these are some of the main ones it looks at.  As long as you have these three steps in place, you are well on your way to obtaining a high Alexa rating for your site.  When you do start rating higher and higher, you will see results in your business growth.  Not only because you are providing great and consistent content on your site but also because a high Alexa rating and business growth simply go hand in hand.

 

Are you ready to play to win and join the ranks of the 3% having real network marketing success? Learn more about our opportunity and how to start working with us Click here now to request an interview

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To Your Massive Success,

 

 

 

 

 

Mick Hastings

Home Business Professional

Nutritional Specialist

Licensed Christian Counselor

“Combining the Passion for Helping Others with the Power of the Internet!”

 There are a lot of great tools for the home business owner, such as social media marketing, Google Webmasters, Wonder Wheel, Analytics, and so many more.  But the tool that I want to talk about today is Alexa and the benefits of having a high Alexa rating.  Some of those benefits include bringing traffic to your site, bringing you targeted leads, gaining instant credibility and offering you even more earning opportunities.

 Alexa Helps Your Credibility

Your Alexa rating shows that you are working every day at your business.  It shows that you don’t treat your business as a hobby; you treat it as your own business with the professionalism that it deserves.  How it does this is because, even without your Alexa rating or even Google rating, you are driving traffic to your site just by adding new information consistently.  If you are offering respected information that is of value to others they are staying on your site to read it and to look for more information. Alexa sees that and uses it to rate your site.  It can tell if you have a poorly kept site that offers little to now value. SO the higher your Alexa rates in respect to your keywords, the better and more valuable Alexa sees your site. Knowing that, it is clear to see why a higher rating in Alexa automatically gives you instant credibility.

Alexa Helps Your Site’s Traffic

A higher Alexa rating helps bring in more traffic to your site because it shows to others that:

1. You are consistently adding new information.

2.  You are offering valuable content that people tend to actually stay on your page and read.

3. You value the time that you put into your site.

There are some other reasons that Alexa can bring you more traffic, but these three really are the key ones.

By the way if you are not actually doing the three things, consistently adding new information, offering valuable content, or value the time that you put into your site, it will show in your ratings.

Alexa Helps You Get Targeted Leads

Chances are, if you get a lead through your site, that person already knows quite a bit about your business style, your credibility and already has a sense of trust towards you.  They also are already interesting in working with you because they feel that you have the qualities of a leader that they are looking for.

You really can’t get more laser-targeted than that! How your Alexa rating helps you get these leads or prospects is simply by getting that extra flow of traffic to your site of people who, before even visiting your page, have value to offer to them.

 Alexa Helps bring you More Earning Opportunities

There are going to be a lot of people looking at your site because of your high rating on Alexa, but it is not only going to be prospects or people interested in your business.  Other people who use Alexa for their business are marketers looking for good websites to place their advertisements on.  There is a good chance that you will have offers from people or businesses, with a product or service that relates to your business, asking you to allow them to pay you to place an advertisement on your site.  It also opens the door for other opportunities such as joint ventures.

No matter what your home business or even your product is having striving to achieve a higher rating on Alexa could mean a world of difference for your business.  It really can be a great source to focus on to help you build your business consistently and successfully.

Are you ready to play to win and join the ranks of the 3% having real network marketing success? Learn more about our opportunity and how to start working with us Click here now to request an interview

Like this post? Please do me a quick favor and share with others and comment below.

If I can help you to market online in any way, just let me know!

To Your Massive Success,

 

 

 

 

 

 

 

 

 

 

Mick Hastings

Home Business Professional

Nutritional Specialist

Licensed Christian Counselor

“Combining the Passion for Helping Others with the Power of the Internet!”

I have a confession to make. Ever since I installed the Search Status extension into my FireFox browser I have discovered a new addiction to go right along with my healthy love for PageRank – it’s close cousin, Alexa Rank. In this case the bar is blue, and unlike PageRank the statistic Alexa Rank represents has more to do with traffic and reach than search engine ranking authority or incoming links, but like PageRank is probably best interpreted as a “fun tool” rather than a definitive way to evaluate a website.

 

 

 

The image above is a snapshot taken from the bottom right of my browser. Those bars change for each site I visit. PageRank (green) changes on a per page basis while AlexaRank (blue) is fixed for the entire domain. As much as I try not to give much weighting to those two metrics, I find myself looking at the bars every time I visit a site to help me determine whether the site is worth watching, how well it ranks and how popular it is. If both bars are high I tend to care more – I want to assess why a particular site is doing well.

Before I continue, if you have no idea what PageRank is read this article – PageRank Explained . If you have no idea what Alexa Rank is, then read on…

What Is AlexaRank?

Alexa.com offers a search engine, a directory and a toolbar (among other services). It also has a resource called Alexa Traffic Rankings (click the traffic rankings tab at the top when you get to Alexa.com), which is what we are focusing on when we study Alexa Rank. You can input any domain name into the traffic rankings form and Alexa will spit out the current ranking data for that site.

The Alexa Rank blue bar is a snapshot representation of the full Alexa traffic rankings, which include graphs that track the history of practically every website online, or at least every site Alexa “touches” or is exposed to via it’s toolbar. Each site has ranking number, the lower the number the better, which is an aggregate of the last three months of traffic data.

Here is how Alexa describes their service ~

What is Traffic Rank?

The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis. The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users). The three-month change is determined by comparing the site’s current rank with its rank from three months ago. For example, on July 1, the three-month change would show the difference between the rank based on traffic during the first quarter of the year and the rank based on traffic during the second quarter.

Source: About the Alexa Traffic Rankings

I won’t go into detail about all the statistics Alexa provides – there are some pretty cool details available – what I want to focus on is how much attention we should give to the Alexa Rank as an authority on traffic.

The Alexa Toolbar

As mentioned in the description above, Alexa uses data provided by its toolbar users to generate the stats for each site. If you read the disclaimers on the Alexa traffic rankings help page, you will see that Alexa notes for popular sites (lower ranking number) the data is more accurate given the greater sample source, but for lower ranking sites of 100,000+ the accuracy can be dubious. Don’t get confused – remember the lower the Alexa Rank number the higher the popularity of the site and the longer the blue bar will be.

Personally I have used the Alexa Toolbar for about 3 years now and I would think that the average toolbar user represents the average Web user. Hence I would trust Alexa Rank as an authority on traffic; And as a traffic trend watching tool, I think Alexa Rank is valuable and certainly helpful for researching other sites, since the data is public.

Alexa Rank Vs PageRank

One thing that I don’t like about Google’s PageRank is that often a site can enjoy a particularly high ranking, as high as a PageRank 6, and yet seem to have very little traffic. As I have stated previously, I believe PageRank can often be raised to a high level thanks to a handful of links from very high PageRank sites. So for example if you own a PageRank 7 or 8 site, you can point a few links to your other sites and give them a PageRank 5 or 6. Hence PageRank doesn’t necessarily indicate traffic popularity, nor is it intended to, but if like me you want to evaluate a site (possibly to buy it), you really need to know the traffic numbers.

Alexa Rank on the other hand is relevant when it comes to actual traffic numbers. While it won’t tell you anything about the quality of that traffic, or the source, you at least know there is traffic. If I come across a site with a high PageRank but I see a low Alexa Rank I’m more inclined to think the site is “linking well” rather than generating traffic, although certainly both variables are interlinked. If both Alexa Rank and PageRank are high then I’m more confident the site is popular and authoritative.

Of course all this is relative. What is considered “high traffic” by Alexa’s status may be nothing to you. Take businessblogconsulting.com for example. As I type this it has an Alexa Rank of 112,129, a very respectable ranking. I know from server stats that the actual traffic to the site is somewhere in the vicinity of 1200-2000 visitors per day – which isn’t amazing.

Is Alexa Rank Important?

I’m glad to have the benefit of Alexa Rank and I openly admit I pay too much attention to it. It’s a handy tool for evaluating a website and calculating a rough estimation of its traffic. It should be considered a “trend” statistic as opposed to anything concrete and works well in that role because it aggregates data over a rolling three month period., and it works quite well.

I encourage Search Engine Optimizers and Blog Owners to install the SearchStatus extension into FireFox so you become actively aware of the Alexa Rank of a site, but beware giving it too much weight in any important decision making.

Are you ready to play to win and join the ranks of the 3% having real network marketing success? Learn more about our opportunity and how to start working with us Click here now to request an interview

Like this post? Please do me a quick favor and share with others and comment below.

If I can help you to market online in any way, just let me know!

To Your Massive Success,

 

 

 

 

 

Mick Hastings

Home Business Professional

Nutrition & Master Fitness Specialist

Licensed Christian Counselor

“Combining the Passion for Helping Others with The Power of the Internet!”