Alexa ratings can be a great tool to help you grow your business if you know how to use it. Alexa uses factors such as back-links, traffic, demographics and time spent on site to determine a sites rating. The higher the number, the lower the rating your site has. It is good to get a higher rating to see benefits of using Alexa’s rating system to grow your business.
With a high Alexa rating comes credibility, traffic, and targeted leads. Therefore, it just makes sense to use Alexa to your advantage.
But how exactly do use this tool to work for you? There are a few ways, in fact, to help you with achieving that high Alexa rating on for your site and they include consistency, back-links, and genuinely valuable on site content.
Using Consistency to Get a Higher Alexa Rating
Consistency on your site is a great way to generate traffic with or without Alexa’s help. When you are consistently adding new content to your site, you are helping keeping your website afloat, so to speak. It keeps it fresh and up to date, which search engines love.
By consistently creating content you are also giving your visitors a reason to continuously come back to your site. So, not only are you generating new traffic, you are also getting repeat traffic. That means that the traffic to your site simply keeps build and building on top of itself.
Using Valuable Content to Get a Higher Alexa Rating
Okay, so now you are consistently posting on new content on your site. That is a great start to help you get a higher ranking. Now what you need to do is make sure that content is valuable to the people that are reading it.
The more value you offer on your site the longer people tend to stay a read what you have posted, plus, they will continue to look around your site to find even more valuable information. That means that the people on your site stay on your site for longer and longer amounts of time. That is one of the things Alexa looks for in its ratings.
Using Back-links to Get a Higher Alexa Rating
Creating back-links for your site does a couple of things for your site. First of all, it helps advertise your site, and get more traffic. Hopefully, if you are creating back-links to your site, you are adding them with valuable information because the more value you add with your backlinks, the more likely people will click the link back to your site. You can do this by writing articles, press release and even blog comments (to name a few) to build back-links to your site.
The second thing that back-links do for your site is to make search engines and Alexa think that your page is very popular. If they see that there are quite a few back-links to your site in different places, they can’t help but think that your website is a big deal, especially if they are on other page with a high Google ranking or high Alexa rating. Please keep that in mind while you are working on your back-links.
If you are doing all of the above steps, you are off to a great start. Of course Alexa does look for some other factors when rating sites, however, these are some of the main ones it looks at. As long as you have these three steps in place, you are well on your way to obtaining a high Alexa rating for your site. When you do start rating higher and higher, you will see results in your business growth. Not only because you are providing great and consistent content on your site but also because a high Alexa rating and business growth simply go hand in hand.
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