How can you increase the likelihood that people will take action after your presentation? I am going to reveal many of the secrets to get your client to take action after your presentation.

1. Script the critical move

Tell people exactly what you want them do. An experiment was done on school students in Miner County, South Dakota where the town wanted to revive the local economy. The students worked out that if residents spent more of their money locally it would make a big difference. But they didn’t just say “Buy Local”, they scripted the critical move. They asked residents to spend 10% more of their disposable income in Miner County. They calculated that this would boost the local economy by $7 million. A year later, the amount of money spent in Miner County had increased by $15.6 million.

So in your presentation don’t just use a clever slogan. Be clear and specific about what you want members of your audience to do.

2. Give explicit instructions

An experiment on encouraging university students to take part in a food drive for charity showed that giving explicit instructions can give a tremendous boost to the response rate. One group of students received a letter asking them to give a can of food to a booth on Tresidder Plaza (a well-known spot on the campus). A second group of students received a more detailed letter including a map and a specific request for a can of beans. 4% responded to the general letter whilst just over 33% gave food after receiving the detailed letter.

In your presentations, take people through the detailed steps they’ll need to take and give them all the information they need to carry through in a handout.

3. Get them to imagine what they will do

If you’re asking people to take some action which only they know the details of, it won’t be practical for you to give explicit instructions. Instead get them to work out the details. Believe me, I have heard plenty of talks on forgiveness, but not one like this…The speaker challenged us to pick a specific person and put into practice what we had learned.

4. Develop action triggers

People who create action triggers for themselves are far more likely to take action. An action trigger is a mental plan you make about when and where you will do something or what you will do in a certain situation. For example, patients recovering from a hip operation who wrote down when and where they would go for a walk were much more likely to carry through on that decision then patient’s who just decided they would go for a walk.

Don’t just ask people to do something, get them to make a mental plan of when and where they will do it.

5. Appeal to their identity

People don’t do things simply because it’s in their self-interest, but because the action conforms to their view of themselves. Talk to your audience as if they are the type of people who do what you want them to do. For example “As people who love this community and want to see young families flourishing here, you’ll want to donate to refurbishment of this playground.”

6. Set up an accountability mechanism

Sharing a commitment to take action is powerful. There are a number of ways you can set this up for a presentation. You could ask people to pair up with another person and commit to keeping each other accountable. Or you could ask audience members to email you by a certain date with the action they’ve taken.

What tips do you have for motivating people to take action after your presentation?

Just because one thing is not working for you that does not mean that it is not right, if others have found success in that process you are perfectly capable of doing it too; and if still not possible then try something else. That should be the motto for every marketer.

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To Your Amazing Network Marketing Success!

Mick G Hastings
“Combining the Passion for Helping Others with the Power of the Internet!”
MickeyHastings@gmail.com

Ever wondered what it takes to be a successful internet entrepreneur?

Is it merely a case of being “lucky”, of being in the right place at the right time? Maybe they all had lots of money to invest initially and it’s just a case of “money makes money”? Perhaps they had an extensive knowledge of technology or an expensive education.

You could be forgiven for having these thoughts but, if you’ve actually moved in internet marketing circles for even a short time, you will, I’m sure, realize by now that those internet entrepreneurs currently enjoying online success actually started out with absolutely nothing; some deeply in debt, others had no technical knowledge whatsoever, some even dropped-out of high school; but the one thing that every single one of them has in common is the fact that THEY TOOK CONTROL OF THEIR OWN DESTINY.

They all made a decision to change their lives, took action, conquered all obstacles and persevered until they achieved the success they wanted. They are just normal, everyday folk who, for whatever reason, decided to turn to the exponentially increasing global marketplace in order to create an income for themselves.

You really don’t need any special talents or a bag-full of cash to become a successful internet entrepreneur

What you DO need are :-

• a willingness to be educated
• focus
• patience
• an ability to visualise your goals, whatever they may be
• a burning desire to succeed
• the realisation that there are no “overnight riches” , despite what a product’s sales page may tell you
• a good work ethic – working from home means just that – you have to work, and you WILL work hard, particularly at the beginning, until you can automate parts of your business.
• an unwavering belief in yourself and your ability to succeed
• be prepared to follow a proven system for success and a mentoring program rather than harbour a stubborn belief that you can “go it alone”

If you have all of the above, then you do, indeed, have what it takes to be a successful internet entrepreneur.

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To Your Network Marketing Success!

Mickey G Hastings

“Combining the Passion for Helping Others with the Power of the Internet!”

MickeyHastings@gmail.com

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Now if you are still just unsure of what it is that you are passionate about, and you’re unsure of what kind of problems are going on that might need you to find a solution to that people are willing to pay for here are a couple things you can try.

• Pay attention when folks you meet start talking about their hobbies, their passions.  Maybe this is something you can get started in as well.  One thing you will have going for you is that you will know an expert in the Niche.  The person that you were paying attention to just could be a great person to help you get going and maybe even become a partner.
• Take a look on your bookshelves, magazine racks in the stores, or in libraries.  What kind of topics do you read already?  What are others reading?  Look at best seller’s lists.
• Watch the news.  You will discover some real clues as to what kinds of problems people are facing that you could possibly deliver the answers for.  In our present times you will be hearing a lot about the downfall of our economy and the vast number of layoffs.Maybe helping people write resumes is your thing.
• Ever eavesdrop on someone’s conversation while you were standing in a checkout line?  If not you should maybe start if you’re looking for a great Niche.  People are always dwelling on their problems they are facing.  Maybe something will spark an interest within you.
• Oh, by the way, don’t forget to look right under your nose!  Maybe you are the one who everyone comes up to and tells you how great your children are and what wonderful parenting skills you have.

Become Involved In your Market

When considering a good authority site, make sure that you can easily identify the problems, questions, and needs experienced by the people targeted by this niche.   (You supply the answer or the solution.)

Make sure that you choose a niche where people are ready, able, and willing to spend money.

You need to become involved with the market you are targeting.  Let your presence be seen.  Remember you need to be seen as an authority in your niche market.

Learn the language that your targeted market is speaking. An example of this would be if you are marketing to teenagers.

I am not saying you need to walk around talking slang like a teenager everywhere you go in order to sell them on your products.  What I am saying is that you need to know how to communicate to them.

You need to be able to understand them.

Know the problems they are facing in life and help them feel you understand where they are coming from and that you and your product is the one that can help.

Now the fun begins as we take a look into the Niche to see if it is going to be profitable, and if you can come up with an idea for your product.

Choose a topic where the following three criteria can (and must) be met:

• People are looking for information to solve a common problem
• They are willing to spend money on that information.
• You, personally, are at Passionately interested in this topic or Product.
• Is there an easy way to have it delivered

Although the third point might seem optional, like I have already said, I highly recommend it if you are going to stay interested and motivated to promote your products for months and years to come.  You have the option of choosing something you love or something that is popular.  Make Work Fun by choosing a market that you enjoy.

So why is it so critical to identify a group of people with a common problem rather than looking for a hot product on the market now!

Well, the simple truth is that people very rarely go online to actively look for products to buy.

Much more often, they go online to search for solutions to their problems.

Once you identify a group of people with a common problem, you can start to think about a product or service you can position as a solution to that problem.

Then, all you have to do is put yourself in the way of your Perfect Potential Customers, and set yourself up for an incredibly successful business!

We are looking for something that can be evergreen and stay around for some time instead of always looking for the next hot thing to come around.  We want something that we can grow our business around.

Find a Niche You Are PASSIONATE About

What do you have a passion about that also has a large number of people willing to flip open their wallets?

We all know something that is of value to someone else, something that others are seeking information on.

You need to discover what drives you, what excites you, what makes you tick – YOUR “TRUE PASSION” Your “WHY” in Life!.

I will say it one more time, you need to find something that will hold your interest and keep you excited about pushing forward.

It’s the only way you’re going to be able to devote the kind of time and effort to create a meaningful web site, build up the RIGHT traffic, generate WORTHWHILE income, and ENJOY what you’re doing.

It is also extremely important to your success that when someone comes to your website, they need to feel what you are feeling.  Your website will reflect exactly how passionate you are about your product.

If they don’t sense your passion they are not going to feel the need to stick around.  Your website visitor needs to sense that you are excited about the things that you are feeling the desire to share with them.

How are you going to convince someone that they need what you have when you do not seem in the least bit excited about it yourself?

Simple answer… YOUR NOT!

What is Niche Marketing?

Focused Message – Niche or target marketing delivers a “focused” or “targeted” message to a group identified on the basis of their shared belief-systems, social or personal history or lifestyles.

Authority and Credibility – One of your main goals you need to accomplish is to establish yourself as an authority in your niche.

By picking a targeted Niche and keeping your focus on that Niche, you will establish credibility and trust in your market.  This is a must to dominate your niche.

If you fail at this your competition is going to have no problem whatsoever drawing your customers over to their side.

Think about this one question.  Do you buy from those you do not trust or see as a credible expert in their field?

Of course you’re not.  Most people coming online have a very hard time buying from anyone at all as they are always in the fear of a big scam and ending up with no return for the investment they are looking to make.

One thing you need to know is that it is Not Always Easy – Finding the right niche for your authority website isn’t always going to be easy, but DON’T let this process stop you cold in your tracks.

There are so many profitable Niches out there right now that you should not just give up because you’re unsure about finding a good profitable Niche.

Finding you’re Niche seems to be the ending point for so many trying to get started.

If after proper research into the many possibilities you may have swimming around in your mind you are still unsure, just go with a niche that you see people making good money in already like the making money online and weight loss niches.

At least you will be able to get started and learn the process of making money online.

Just learning the process and getting some kind of result is going to be all it takes to give you that drive and momentum you need to push forward.

If you’re still looking for a topic, you may need to look no further than your own experience. You have many marketable skills and talents you haven’t seen in a marketable light – yet.

You may be saying to yourself, “But I’m not an expert on anything.”

PLEASE, think again.  Everyone has life experience, training, and skills that others do not have.

Everyone knows something that others want to know, or can do something that others want to learn.

You may know how to grow the greenest and most lush lawn in the neighborhood, and it’s pesticide-free.

You may be able to cook the perfect roast turkey that is praised by the whole family.

Maybe you’re an adoptive parent and you can shed some of your light and experiences of raising adopted children.

The list goes on and on of the experiences you may have just laying within that others need for you to share.

Most of you know by now that as a Cancer Survivor & Master Fitness Trainer, my Niche is in Health, Wellness, and Mentoring for your Success!

My next Post will contain Tips for finding your Niche!