“List Building” Putting Your Opt-in List Building Into Overdrive
“The Money is in the List!”
If you had a dollar for every time you’ve heard that said, well, you’d already have your fortune.
Without a list of responsive customers, you are not going to be very successful in online marketing.
If you’ve been involved in internet marketing for any length of time, you should already be aware of the importance of list building.
For those of you who are new to internet marketing, you should be aware of this also, but if you have not heard the phrase “The Money’s In The List!!”, then you need to wake up!
Do I Need a List?
I have been asked this question time and time again and each time I answer it I shout it out louder and louder…Simple Answer… Yes!
- Builds loyalty and repeat business
- Quickest and most direct method of communication
- Immediate, repeatable and measurable results
- Easy and not a lot of tech skills required
- Helps turn leads into customers
- Very affordable
- Positions you as an expert
Elements of List Building
There are really only about 10 different elements to list building. Some of these elements we have discussed in previous chapters and others we will go more into depth as we get into other chapters yet to come such as getting targeted traffic which will be revealed in the Next chapter of this book.
1. Identify your market.
2. Identify their problem.
3. Get Domain & Hosting.
4. Set up simple website.
5. Create free irresistible offer.
6. Set up follow-up message series. (Autoresponder)
7. Get targeted traffic.
8. Let them know how you can solve their problem.
9. Ask for the appropriate action.
10. Build relationships.
Is the size of my list Important?
YES and NO…
The answer really depends on how well you manage the size of the list you have.
What should you be looking for?
- Quality- Very specific & targeted list of opt-ins with well-built relationship between list owner and opt-in.
- Quantity- Number of Qualified targeted opt-ins with well-built relationship between list owner and opt-in.
Personally I am looking for both, and so should you!
When you are building a list it is all about quality and not quantity. Sure, you can send out a newsletter every day, but soon people are simply going to begin deleting your emails. This is because they are being solicited every day and they get tired of that very quickly. What you accomplish by doing this is you create a list that is unresponsive and that is not how you are going to make any money. Plus, you will eventually have a list with no emails on it!
The key is responsiveness. It is much better to have a list that has 2,000 responsive customers than a list with 20,000 names and no responses. Once you begin building your list, you will
How Do I Turn My LEADS Into Responsive Buyers?
The Three Most Important Things
It is all about building relationships when it comes to being successful with your lists. You have to learn how to gain their trust. Your customers signed up to your list and are looking to get emails from you that have to deal with the specifics of what they came looking for in the first place. Now you may not think that they are looking to find out anything more from you than just what they came for. Trust me when I say that they will still want more.
You need to deliver to them the, what comes next to help them solve their problem. By doing so you will begin to build a very important relationship built on trust. When you are providing good relevant useful content your customers will make room for your emails in their inbox overtop of the others that your competition is sending out.
In building relationships it is important to inject confidence with your subscribers,
- Create confidence in the viewer’s eyes by supplying them with your credentials, letting them know your background, and what I feel is most important, thru your heartfelt story.
- Go in depth on who you are and why you are doing what you are doing
- Be sincere in your message. Most of your subscribers will be able to see right thru anything that is less than complete sincerity on your part.
You want your list to KNOW YOU, LIKE YOU, TRUST YOU.
Here is my absolute number one secret…. The one thing I want you to take away with you right now if you choose to walk away right now.
You can’t build a relationship with a list. A list is built of individuals who opt-in to your list. Relationships are for those individuals…. Relationships are for people.
If you are able to meet the people who are interested in your website and what you have to offer, then you will be able to provide a service or product that people need or want. It is said that people come to the Internet for one of two things – information and to shop. If you can provide both, then you are going to have a very useful site! Invest your time and money in providing excellent service, products and information. If you do this, then people are going to be interested in learning more about you and sign up on your list.
Now I said you need to over-deliver was needed to create a responsive buyer on your list so let’s go beyond just what is needed and the fluff.
I did not begin writing this Post with the intention of delivering just a bunch of hype and fluff and if you are to succeed you better come expecting to deliver high value to your subscribers.
Not only giving them what they came looking for but going the extra mile and delivering more than they could have ever expected out of you.
It is delivering the surprise element to those that signed up to your already high valued content. You take them to the point that they can’t imagine it can get any better and then you deliver exactly that. You deliver what they could not even imagine you delivering. It is called the, “WOW EFFECT!”
Make sure that you always give value to your subscribers. Over-deliver at every opportunity.
One of the “discovery factors” is surprise. Let the customer discover some of the value you are offering. Don’t just give them everything all at once. Let them discover that you are more than they could have ever expected.
Surprise them with more value than they even knew they were going to get from you.
Deliver more than your customers expect. Generally, you simply need to provide great service and/or product to your customers. But to give you another edge to win, you need to deliver more than your customers expect.
Once you have someone on your list you need to do whatever you can to staying touch with them to keep your business fresh in their mind and allow you the opportunity to offer them additional products and services for another revenue stream.
Maintain a lot of real customer contact on a regular basis.
With autoresponders and other tools to automate online businesses, this has never been easier.
Try setting up a good teleseminar or webinar and offer some good useful content that will help solve a problem that your customer is having.
Good non-promotional emails offering good relevant free tips to help them solve their problems
Once again I will drive home the point that you need to have consistency. Have a regular, consistent schedule that gets people expecting your email.
Now it is going to be important for you to know what your target audience is used to already. In the Internet Marketing, make money online Niche it will be vitally important for you to be aggressive in staying in touch and keeping your name or brand in front of your audience.
In other Niches you will find that if you are too aggressive you will turn off your audience due to them receiving more emails than they may be normally used to receiving on a content basis.
You will have to research your Niche to find out what seems to be acceptable to your target audience.
A great way to go about doing this is to get on the list of others in your Niche and begin to document the practices of the list owners.
Most will have successfully accomplished the task of figuring out what is acceptable to their own lists.
I you do not keep in contact you will be forgotten very quickly.
Think about your own experience when going into your own email. Do you look for those that regularly keep in contact and continually provide value to you? What happens if you are used to seeing emails from someone and all of the sudden they stop. You may wonder what is up for a time, but do you start hounding the person to start sending emails again? Usually not, you just move on to the next.
If you are not going to stay in contact you will not have to even wonder if the competition is. Trust me they will have no problem keeping in contact with those you wish to desert.
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To Your Network Marketing Success!
Mickey G Hastings
“Combining the Passion for Helping Others with the Power of the Internet!”
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